Longhorn Network up and running on U-verse

[HPF Bob]

I wonder if it will prompt any of the sports bars in Austin to offer LHN? Tomorrow, the football team plays Wyoming on LHN but few in Austin will see it because only Grande and U-verse offer it and almost any place in town geared towards showing sports has either Time Warner Cable or Direct TV.

Heck, if I were a sports bar or anything similar, I'd have to have Sunday Ticket and some sort of college football package so the choice is almost already made for you. The funny thing is that Direct TV loses money on the rights to NFL programming but they now have so many subscribers who would flee if they stopped offering NFL programming that they can't possibly NOT buy exclusive rights to it. That's what's called a "loss leader". Same is true with CBS, Fox, etc. They don't make money on the NFL (except the Super Bowl) but they know they'd lose more money if they dropped them. That's why you see the networks advertise their other programs so heavily on NFL telecasts - in hopes you'll watch their other shows so they can make more money selling ads on those shows to make up for the bath they are taking on NFL rights money.